Friday, April 10, 2009

Customer Loyalty Programs - The Next Frontier

I've written a lot about RFID and it's applications for businesses. There are tons of new applications and solutions being developed that I can't even begin to keep up with them. I talked a couple weeks ago how car dealerships are starting to use the technology. Today I read about a new solution that can be deployed in a number of different enviornments including retail and restrurants - particularly fast food restaurants.

Check out this article for complete details. The idea is that a customer can get and RFID enabled "customer loyalty card" that is linked to personal details via a customer focused web site. Every time the customer comes to the store, a RFID reader picks up the customer information and can display certain information to the store employee. Information such as "this customer always orders chicken sandwiches without pickles". This enables the employee to offer a better customer experience by automatically alerting the customer that they will make the sandwich without pickles.

Over time, the data is recoreded and stored under the customer profile. You can see how this information can become extremely valuable to the store owner.

When integrated with Digital Signage and possibly even video communications, there are all sorts of cool things you can start to do with this technology. I can think of a number of ideas. What about you? What could we build using this technology to help you and your organization?

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