Friday, May 15, 2009

Digital Signage - More than just display's

Over the past 2 weeks we have been learning a lot about Digital Signage and the different options out there. If you have worked with digital signage either as a designer or end user, you know that there are so many options you could go mad trying to research them all. Many companies out there approach digital signage in the same way. Some signage companies focus on the hardware and distribution, while others are strictly software based and don’t care what type of equipment you use. Either way, finding a company that stands out from the rest is very hard to do.

Since I work for a Technology Systems Integrator, we are always looking for the best products and services to implement for our clients. It is imperative for us to partner with the right companies because once we make the decision to go with a company, there is no turning back. We also don’t have any clients who want to “experiment” with products that aren’t tried and true.

While one Digital Signage company will never be able to be perfect for all designs, there are a few companies that have stood out from the rest. Those companies are Inspired Signage from AMX and AxisTV from Visix. Both companies have very unique ways of addressing the needs of Digital Signage customers. I’ve taken the time to write a little info about what I think is great about them. Please check them out and when you are ready to implement a signage solution of your own, call me because I work with them directly and can help you chose which is best for your situation.

AxisTV from Visix

Visix has been in the Digital Signage business for a long time. They primarily design, develop and support software applications that allow users to create, import and manage visual communications from anywhere using a browser-based interface, and to deliver those messages to nearly any endpoint. - Now that is the key point here. Delivering messages to nearly any endpoint. This means that instead of just sending messages to digital display in an airport or corporate lounge, they can also manage visual communications directly to computer desktops, PDA’s & Cell Phones, Screen Savers and just about anything else with a digital screen (click here for a cool diagram on how it works). Since visual communications can be sent to computers and as screen savers, this means you now have a very robust messaging system within your organization that can be used for HR communications, special announcements and even emergency alerts! This is cool stuff!

Inspired Signage from AMX

AMX has a basic digital signage solution that works great. It provides many of the common features found in most signage systems. They have two main benefits of over signage companies out there. The first advantage is being able to tie in to the AMX Resource Management Suite. By being able to tie in to RMS, end users can now view all of their technology assets such as digital displays, projectors, source equipment and more through a simple web interface. This helps to save tons of money because you can turn off all of your system end points remotely at any time and report on things like lamp usage.

The second main advantage of AMX Inspired Signage is the custom implementations team. If you want to get crazy with your Digital Signage Installation, this is where it all starts. Anything you can dream of doing with digital displays can be done through custom implementations. I won’t get in to the details, but I’m sure you can imagine some cool stuff on your own.

Digital Signage is an interesting market with tons of different ways to implement and use it. Because of this fact, there are people like me who live and breathe this stuff. I love working with individuals and companies to push the limits of what is possible. If you are thinking about using digital signage in your business, let me know! Whether it is just a single display running powerpoint or thousands of displays networked together across multiple countries. Whether I can help you directly or not, I’m happy to point you in the right direction.

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