Customer Loyalty Programs - The Next Frontier

I've written a lot about RFID and it's applications for businesses. There are tons of new applications and solutions being developed that I can't even begin to keep up with them. I talked a couple weeks ago how car dealerships are starting to use the technology. Today I read about a new solution that can be deployed in a number of different enviornments including retail and restrurants - particularly fast food restaurants.

Check out this article for complete details. The idea is that a customer can get and RFID enabled "customer loyalty card" that is linked to personal details via a customer focused web site. Every time the customer comes to the store, a RFID reader picks up the customer information and can display certain information to the store employee. Information such as "this customer always orders chicken sandwiches without pickles". This enables the employee to offer a better customer experience by automatically alerting the customer that they will make the sandwich without pickles.

Over time, the data is recoreded and stored under the customer profile. You can see how this information can become extremely valuable to the store owner.

When integrated with Digital Signage and possibly even video communications, there are all sorts of cool things you can start to do with this technology. I can think of a number of ideas. What about you? What could we build using this technology to help you and your organization?

Calling all Architects! AMX Education Program for CEU's

As with all other aspects of our lives, technology is becoming more and more integrated in to the built environment.  It is now possible to have a "smart" home or office building capable of automating complex tasks such as lighing regulation, heating & cooling regulation, daylight harvesting, shade & blind control, sound & video distribution, and a number of other devices.  

As a designer it is important to stay ahead of the curve and know how to work with technology in your design.  Technology and architecture really can co-exist to create amazingly beautiful - and functional - spaces.  

MediaLogix is your partner in Technology Systems design & engineering.  We are commited to working with you to design cutting edge homes and offices.  We have partnered with AMX to offer our architect partners a series of classes designed to educate you on technology systems integration and how to integrate these systems in to your projects.  

Choose from any of the following classes for AIA and/or IDCEC credits:

A/V Control Systems for Commercial Properties

In this one-hour course students will have the opportunity to 1) understand the principles of an A/V Control System, 2) learn about issues that must be considered when designing for a control system, 3) observe the functional roles of each piece of a control system and 4) learn how a control system can help achieve LEED points 5) see examples of an A/V Control System in Commercial applications.

A/V Control Systems and Energy Efficient Applications

In this one-hour course students will be introduced to the idea of using an A/V control and automation system to contribute to the energy efficiency in all building types. Participants will learn practical soltions for integrating control systems and the possible contribution a control system could have in a project seeking LEED certification.

Introduction to Digital Signage

In this one-hour course students will be introduced to the features and benefits of using Digital Signage. Each student will have the opportunity to understand 1 ) What Is Digital Signage, 2) Digital Signage Definitions, 3) What is Pre-Packaged Digital Signage and 4) How to plan and design a project for Digital Signage.

Introduction to RFID (Radio Frequency Identification)

In this one-hour course students will be introduced to RFID control. Each student will be introduced to the concept of using an RFID badge in order to control, manage and monitor their environment in all vertical market applications. The course defines clearly RFID, 1) what is RFID, 2) features of an RFID system, 3) components of an RFID system and 4) how to plan for using an RFID based control system,

To get more information or sign up for any of these classes, please click here to contact us.  

We are happy to come to your office or will happily host the class at either our Downtown Denver or Littleton offices.  

 - The MediaLogix Team

High End Car Dealerships Embracing RFID & Digital Signage Integration

I read more cool things about the uses for RFID every day. An article I just read in RFID Journal talks about how high-end car dealerships across America are starting to use RFID to improve customer service & experience. RFID equipped cars alert the service station workers as the car is pulling up and display information to the customer as they are driving in to the service center such as “Welcome back Mr. Wilson”. Additionally, the service can be linked to a customer database where information can be stored and routed as necessary. An example they give in the article talks about a new car buyer getting his car washed at the dealer. Since the RFID tag in his car is linked to his customer account, the system knows when the car is ready to be picked up and can send the customer an email, text message or both.

This is just the beginning of what is going to be happening with RFID. We already posted about how a retail store in Germany is using the technology. This is one example of what MediaLogix can do for industry specific clients. If you can dream it, we can make it happen.

What do you think about RFID? Does this stuff scare you or get you excited? Let us know about other cool RFID implementations you may know about?

Taking Digital Signage & RFID To the next level

I have long been interested in the use of RFID technologies and how they relate to certain business segments. It has been used in manufacturing settings for quite some time now, but as the technology matures it is being used for more and more things. Take the Retail setting for instance. How could a retailer utilize RFID and other technologies to further sales and/or build new sales opportunities? Well, I read a very interesting article this morning that I would encourage anyone interested to read (especially our retail clients). The story is about a german businessman who uses a clever display system for his clothes. As people walking by see something in his store window, the items details come up on a digital display with details of the item and also the unique RFID tag of that item. They can then order that item utilizing their cell phone. The item can either be put on hold OR dispensed right then and there! No salesperson required! Check out the article here for the complete story.

MediaLogix specializes in building special innovative solutions like this. We would love to discuss how we can turn your dreams in to reality through innovative uses of technology like this!